The real estate market in Mississippi, as it is throughout most of the U.S., is competitive. Sellers compete with each other to attract and hold onto the few qualified buyers who are prepared to buy a home during the current economic downturn. Likewise, Realtors compete for listings and buyers to acquire those listings.
If you need to sell a home in the Metro Jackson area, when you list your home with me, it is placed on numerous search engines as well as the new, user-friendly Jackson MLS system. In addition to being listed on my company's site, http://McIntoshandAssoc.com, and my site, http://PatStarnes.com, your home is also submitted to the following sites:
Exposing your home to all available buyers is key in this market, and my marketing plan encompasses every available resource. Over the last few months I've added new avenues to give my clients' properties maximum exposure. (Not all resources are listed.)
Since nearly 75% of all buyers begin their home search on the internet, marketing to internet consumers makes sense.
If you are buying or selling a home in the Flowood, Brandon, Pearl, Madison, Ridgeland, or Jackson area, visit my site, Google me, or contact me directly.
Written and Published by Pat Starnes, McIntosh and Assoc., LLC
Written and Published by Pat Starnes REALTOR
Pat Starnes, a Realtor since 1988, specializes in Mississippi Residential Real Estate and can assist you with buying or selling in the Jackson MS Metro area.
Areas of service: Brandon, Pearl, Ridgeland, and the Ross Barnett Reservoir area
Search all available homes in the Jackson MS MLS
Pat Starnes, Broker; Pat Starnes Real Estate, 300 Castlewoods Blvd., Brandon, MS 39047; 601-278-4513 - Cell
Great post - I would only add that many of the sites that you mention in your post re-syndicate your listing and the listing appears on hundreds of other sites. In today's market, it really is about maximizing your exposure and harnessing the power of the internet. Print ads are dead or at least on the decline in most markets. On a personal note, glad to see you back blogging. I've missed your posts.
Thanks, Ryan. You're up late tonight! And of course, you are right. Thanks for the advice.
Great client communication. We do the same thing over here-Dinah Lee
Pat: Looks like a great program you're offering those folks in Mississippi. You're diligence is bound to pay off.
Nice graphic. I have one from Pointe2 to show internet syndication. Quite frankly there are so many logos it's almost too much to absorb in any meaningful way.
Pat, great information! Thanks for sharing it!
I love my point2 website as well Pat. It makes it so easy to give my clients maximum exposure online!
Dinah: As agents, we have to make the effort to give our sellers all the exposure we can.
Matt: I'm working it!
Vickie: Thanks! I've considered Point2 and need to research them again.
Tony & Darcy: I thought this would be beneficial to both consumers AND Realtors. Glad you stopped by to visit.
Bill: I'll have to check Point2 out again. I've just added IDX to my site, and think that should bring in more contacts.
Pat you are so right, it's all about getting the listings exposure.
I use the sites you mentioned and a few others such as Postlets. I start with Postlets because they have a nice format and it will send your listing to a lot of the sites you listed and will link you to CraigsList.
There are also several free sites that are great if your target market are luxury properties. BeverlyhillsPeople is one I often use for two of my clients.
Another thing to keep in mind is to be sure to enhance your listings with great copy and really great photos. You may want to consider taking it a step further and start doing videos of your listings. By using videos you are basically allowing your viewers to a virtual open house. Posting your videos at various sites like You Tube will also increase your web site traffic and SEO. If you really want to set yourself apart you could even do video of the neighborhood features.
As you can probably tell I am just a tad passionate about marketing my clients listings and I could go on and on but I will spare you.
Thanks Pat for bringing up the topic of Maximizing your Exposure. You certainly know what you are talking about when it comes to marketing listings and attracting buyer interest.
I am the odd man out here. I don't put my listings all over the Net. If you want to understand why, I made a 2 minute youtube. I also started a web site 9 years ago that backs up my position.
If you have been an agent for less than 10 years, Or if you are an ABR who needs the MLS search and other companies' listings to obtain clients, you are probably convinced that the post above is "the only way." But if you are a real listing agent who would like to sell more of their own listings and/or get more customers, answer these questions:
Happy selling and listing!
Heath, you video was informative and entertaining. Thank you for visiting and leaving your response. My first reaction was to defend my position, but after researching your site and watching your video, I understand your point. I have sent a link to my website to link to your site. Thanks!
In case you didn't see this but you have been featured in Rainmaking http://activerain.com/groups/internetmarketing. Thank you for the good post!
Thanks, Shane!
Yep, you have to be part of all of those! And then try to think of more to set you outside the box!
Evelyn: Outside the Box is best! Thanks for visiting.
Great post!! In working with other brokerage firms the common thread on the listing presentaion was where will my house be seen and how will it be marketed, We are in a hhe internet is high tech world now and sellers want maximum exposure. I agree that most people do not by thru pictures but the internet is where most buyers start looking. It cant hurt to expose properties on multiple sites because chances are that the buyer will see you in more than one search and it will stick in treir minds cause everyone wants to work with a go getter